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What you will learn:
  • How today's health consumers shop
  • Building trust in an online world
  • How to turn anonymous website visitors into paying customers
  • The 4-step formula for setting realistic customer goals

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About Your Presenter

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Wendy Coombes
Founder, Online Marketing for Health Professionals

I help tech-shy health professionals succeed with online marketing so they can attract their ideal customer and book more appointments. 

In 2002, I took my first steps into the online marketing world, selling designer furniture to clients across four continents. Yes there was international demand for the product but my business, being in its infancy, didn't have the distribution or retailer network to capitalise on the demand.

Working with a developer I created a website with eCommerce capability. It put my business on the map and I was instantly hooked on the power of the internet to market my product.

Today, online marketing is within everyone's reach, including providers of health services. The good news is that you don't even need technical skills. 

I started my digital marketing consultancy in 2012 and, since that time, I have been working predominantly with organisations in the medical or medical tech sphere. 

I especially enjoy working with professionals who feel that they lack the marketing or technology skills to be effectively grow their practice online. My approach is to break things down into a step by step approach and explain things in easy to understand terms. 

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"I knew that I needed help in targeting my ideal client more effectively. Wendy stepped me through the process and I now have an online marketing plan that is ready to implement"

maureen_testimonial_transparentMaureen Callister Wellness Coach

Wendy provided a step by step structure and made me feel supported. I've taken more action than I did in two years of fumbling trying to learn online marketing. I now have renewed confidence that I can achieve the marketing goals I have set myself.

Katrina Alolivic HeadshoKatrina Alilovic Counselling Psychologist

Wendy helped us create a highly relevant online strategy which has built our reach online. We quickly increased traffic to our site and started to generate quality leads for our business."

Gerard_Sutton_Profile_ImagesProf Gerard SuttonOphthalmic Surgeon

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