If you are an allied health professional, coach or other wellness practitioner wanting to book more appointments, you know that marketing your services online is crucial.
You may have dipped your tippy toes in the "online marketing waters" before with mixed results. A blog article here, a facebook post there, perhaps an eBook or a (sporadic) newsletter. All with no or very little result.
No sooner have you learned how to use social ads, the next thing you know, all that is out the window as a new secret algorithm changes everything.
Ugh! Where do you even start?
In this module, I will give you an overview of how today's educated health services consumers shop and we explore the proven methodology that will let you attract and convert them. After that, we are going to dive right in and you will start by setting realistic customer target goals (as in how many new customers do you need to sign up in a given period).
I will help you set those goals step-by-step and you will receive a template that does all the calculations for you. So don't worry if you don't have a "head for numbers" :-).
You will build up a crystal clear profile of who your ideal customer is and how to attract, engage and convert him or her.
This is a fun exercise that will have you chomping at the bits to move on to Module 3.
You will have a detailed ideal customer profile. No more "spray and pray".
Here you will learn about marketing funnels what they are and why you need them. You will see examples of funnels that work especially well for providers of health services.
This is all about attracting your ideal customer to you. You will find out how to create content for your website and your social media channels. Think blogs, eBooks, Lead Magnets. No idea what I'm talking about? This module is going to step you through it.
You will begin to map out your own high converting marketing funnel.
You will understand what a marketing funnel is, how it works and will have outlined your own funnel. Additionally you will have the beginnings of a lead magnet and will have started to create a content calendar.
So what if you have thousands of visitors to your website every month? If you don't know how to turn them into customers, it is meaningless.
So in this module you are going to take the first step to do just that.
You're going to learn how to design a highly positive customer experience. An experience that will have your ideal customer happily opting in to your email list. They will value what you offer and want to hear more from you.
This is a crucial way to build trust and laying the foundations for establishing a loyal client base.
You've created the process that converts web visitors into leads and are now ready to start building an email list.
In Module 5 you will learn how to guide your leads to a purchase decision without pressuring them or being "salesy".
If you do this the right way you will convert more of your leads into customers and they become your best referrers.
Happy loyal customers are the best marketing channel you can have. Before you know it you are on the way to generating valuable word of mouth business and referrals.
You have created a series of emails. The content of these emails is carefully constructed around fostering trust and gently nurturing your leads to buying your services.
By now you have created everything that you need to put your plan in action. So by the end of this step your marketing system is up and running.
In this step we are going to organise your campaign assets and load them up and get ready to push the "go live" button.
You will finalise your landing page, upload your lead magnet and set up your email sequence with your chosen email provider. There will be video tutorials whereby I step you through things screen by screen so you can follow along.
You have set up an automated marketing system complete with email nurture sequence.
By now you also understand the "ins and outs" of creating regular blog post and how to promote your content via social media channels.
You are ready to put your marketing system in action.
The Marketing Health Facebook Group is specifically set up for all students of HEALTH MARKETING FOUNDATIONS.
You will have my support as well as that of your peers as they are going through the same course with you. It's a great way to seek and give feedback, exchange ideas, make valuable connections and enjoy the company of like-minded professionals.
The group is also where I will be hosting live Q&A’s on a regular, ongoing basis. This is your opportunity to get answers on any questions you may have.
On completion of your the course you have the opportunity to send me your coursework and plan for my review. I will have a good look at it and, where appropriate, offer suggestions as to how you can improve your plan or optimise it for the best possible results.
This will give you peace of mind and give you the best chance to hit the road running and start generating leads and bookings.
"I knew I needed help in targeting my ideal client more effectively. Wendy stepped me through the process and I now have an online marketing campaign that is ready to go."
"Wendy helped us create a highly relevant online strategy which has built our reach online. We quickly increased traffic to our site and started to generate quality leads for our business. "
Prof Gerard Sutton
"I wanted to understand the steps to set up an effective sales funnel. Wendy showed me how to use my existing content to create lead magnets. I now feel confident to put my marketing strategy into action."
Online Marketing for Health Professionals is a self-paced course.
The moment you register for the course, you'll gain instant access to all 6 modules. So you can get started immediately and at the pace that works best for you.
As a guide, you should plan 2 to 3 hours per week to complete the course within 45 days.
But don't fret if you simply don't have that time available. You will have lifetime access to the course. So even if you take it a bit easier and you should still be able to finalise it in less than 60 days.
Online Marketing for Health Professionals will be a much better fit for you if you do have a website and a blog set up business. As part of the course you will learn how to get in the habit of creating consistent content (a blog).
So I would recommend you get your website and blog set up as a first step and as soon as you have that done, sign up and you can get hit the ground running in maximising the effectiveness of your new website.
Absolutely not. You have lifetime access to the course so you can take the course at your own pace. Take as long as you like. That said, I would recommend you set yourself a goal of 60 days at the maximum to get through all of the course content.
The sooner you get through it, the sooner you will start to reap the benefits.
No you don't. Online Marketing for Health Professionals is going to show you how to start building one. So whether you have list already or you have absolutely nothing, it does not matter.
You are going to learn how to build your list, the right way from the ground up.
Online Marketing for Health Professionals was created for people who have no technical or marketing expertise. I firmly believe you should not have to be a tech or marketing nerd in order market your business online.
That said there is no getting around some automation and techie stuff. So for anything that is even vaguely technical there is a video tutorial that will step you through it.
I promise you however that anyone can do this without having to ever touch a line of code.